SERVICAM

Casablanca, Morocco — 2026 · ongoing

Deliverables

New symbol & identity system

Signature

« La confiance en mouvement »

Deliverables

New symbol & identity system

Signature

« La confiance en mouvement »

Servicam moves people for Morocco's construction and industrial sectors — and its identity no longer matched the scale of its operations. LNB Creative led the repositioning: a new symbol rooted in movement and operational rigour, a modernised palette and typography, and the baseline « La confiance en mouvement ».

The system was deployed across vehicles, signage, documents and digital.